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1 week ago

Amazon announces dates for this year's Prime Day sales event

Amazon will hold its annual Prime Day sales event from June 23 through June 26 this year, moving one of its biggest shopping promotions out of its traditional July window as the retailer looks to capitalize on a crowded summer calendar.The shift comes as Amazon targets consumer spending around the FIFA World Cup, Independence Day and celebrations marking America’s 250th anniversary, according to a company executive.Prime Day generated $24.1 billion in U.S. online spending in 2025 after Amazon expanded the event from two days to four, according to Adobe Analytics."This year, we have the (FIFA)...