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6 days ago

How FRE Nicotine Pouches landed a first-of-its-kind sponsorship with UFC and TKO properties

In between the thrill of the bouts on fight night, you may notice a new partner listed on the canvas of a UFC octagon: FRE Nicotine Pouches. In a first-of-its-kind collaboration, FRE became the "official nicotine pouch partner" of UFC and the rest of TKO Group Holdings, Inc. (TKO) affiliated properties, including Zuffa Boxing, PBR (Professional Bull Riding), and UFC BJJ, as well as IMG-owned World’s Strongest Man and Formula Drift. FRE has been quietly building a sports portfolio that reaches those performance-obsessed audiences across the country, but the announcement of the partnership with...