The week every golf fan looks forward to is upon us, as the Masters Tournament begins at the iconic Augusta National Golf Club with practice rounds beginning on Monday. It’s not only the first major tournament of the PGA Tour schedule every year, but from a business perspective, the Masters acts as a massive hub for new deals, networking and much more for the golf industry. In short, think of the Masters as the Super Bowl of golf. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COMBut the traditional business behind golf, especially the marketing side of the industry, has completely changed...
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