News

Business

On HALO

1 week ago

McDonald’s unveils new growth strategy win back customers

McDonald's announced on Monday that it's rolling out a new corporate strategy that aims to make its stores easier to run for franchisees.The announcement, called "McDonald's > NEXT," focuses on increasing automation, raising standards for hospitality, leaning on social media for marketing and making its food items taste better.It comes as the fast food giant tries to hold on to lower-income consumers who've cut back on restaurant visits amid years of elevated prices.McDonald's CEO Chris Kempczinski outlined the new strategy in a message sent to the McDonald's System and said that it aims to...