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Netflix Expands iHeartMedia Partnership, Adds Kate Hudson Podcast Show

June 15 (Reuters) – Netflix is adding several new podcast shows to its content library, including ones by Hollywood star Kate Hudson and celebrity lifestyle guru Martha Stewart, deepening its video podcast partnership with iHeartMedia. The move comes amid Netflix’s push to expand its entertainment offerings with formats such as podcasts and live sports events, as the streaming giant seeks to boost engagement and draw more subscribers in a mature streaming market. Here are more details on the tie-up: • The expanded deal builds on Netflix and iHeartMedia’s existing partnershi...