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5 days ago

Nike CEO Elliott Hill outlines sports-focused strategy to revive iconic sportswear company

Nike CEO Elliott Hill opened up about the company's turnaround strategy as the brand celebrated its annual "Just Do It" Day, outlining how a renewed focus on sports is central to Nike's future.Hill said Nike drifted toward lifestyle and fashion in recent years, but that the company's strongest growth comes when it stays rooted in athletic performance and innovation."We had become more lifestyle-oriented, more fashion-oriented," Hill said in an exclusive interview with FOX Business anchor Liz Claman on "The Claman Countdown." "When we focus on sport, we win, and that is what I'm challenging the...