Cold plunge resorts have moved from a niche Scandinavian ritual to one of the most sought-after categories in luxury wellness travel. Travelers are booking trips built specifically around freezing-water immersion, sauna circuits and recovery-focused spa programming, and resorts from Iceland to Arizona are designing entire experiences around the practice.
The shift has been fast. Cold plunging — submerging the body in water below 60 degrees Fahrenheit for short periods, often paired with saunas and hot tubs — went mainstream during the pandemic and has kept climbing since. Aesthetic surgeon and...
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