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What Are NeeDohs? A Deep Dive Into the Viral Squishy Stress Toy Trend

Stores can’t keep them on the shelves. Shoppers are lining up outside, sprinting through aisles and emptying displays the moment new stock arrives. Some retailers have started capping how many a single customer can buy. The object at the center of this nationwide scramble is the NeeDoh, a small squeezable toy that has turned a routine errand into what fans now call “NeeDoh hunting.” If you’ve spent any time on TikTok lately, you’ve seen the videos. So what is a NeeDoh, and why does the internet suddenly want one in every color? How Did NeeDohs Become a Viral Hit on TikTok? NeeDohs are squishy...