PORTLAND, Ore. — At Adidas' North American Headquarters last week, Fernando Mendoza held a cleat in his hands that, uncharacteristically, didn’t have the three diagonal stripes the brand is known for. Not yet. That’s because this shoe is a prototype, still in the design process. Those distinctive stripes will be the finishing touch. But first, the Heisman Trophy-winning quarterback and presumptive No. 1 overall draft pick had a few suggestions. This cleat, after all, is special because of its potential for customization. Adidas uses 3-D printing to empower its innovation lab technicians to mak...
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