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Bath & Body Works expands beyond malls with Ulta Beauty partnership, revives fan-favorite scent
In a major shift to capture changing consumer foot traffic, Bath & Body Works is expanding its retail footprint well beyond its own storefronts.The legacy specialty retailer announced Tuesday a strategic partnership with Ulta Beauty to bring its products to the beauty retailer's nationwide network. The rollout, which will reach more than 600 stores on July 12, represents the company's "Consumer First Formula" strategy to transition from a specialty retailer into a broader global brand by leveraging third-party marketplace partners."What this strategic partnership reflects is an evolution i...2 hours ago
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