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Ford, Carhartt double down on American workers with new truck, small business push

Two iconic Detroit brands are joining forces to support the workers and industries that keep the U.S. economy running.Ford Motor Co. and Carhartt on Thursday unveiled a broad collaboration aimed at spotlighting what they call the "essential economy," including sectors such as construction, manufacturing, public services and the skilled trades. The effort brings together product innovation, small business support and local investment in the Motor City.As part of the partnership, the companies are introducing a new Ford Super Duty Carhartt truck – a Super Duty XLT pickup co-developed by both bra...