Bad Bunny took center stage during the Super Bowl 2026 halftime show and won the hearts of hundreds of millions of viewers across the country (and world) while doing it. According to a Tuesday, February 10, press release from NBC Sports, total social media consumption of the performance — which is inclusive of fans, owned platforms, broadcast partners, influencers and more — set a record of four billion views after the first 24 hours, which is a 137 percent increase YoY. As for overall views in the United States, Bad Bunny, 31, averaged 128.2 million viewers from 8:15-8:30 p.m. ET — only sligh...

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