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Jen Hamilton Isn't Trying To Be Everyone's Friend

When Jen Hamilton dials into our Zoom, she’s seated in a familiar perch: on her linen-colored sofa, with a digital family photo just visible in the background. If you’re one of the six million people who follow Hamilton on social media, you’d probably recognize it, too. That’s the thing about Jen — you get the sense she’s not “creating content” so much as letting you in on something. She feels like a friend, telling you to come sit; she’ll scooch over a bit.That familiarity has led to a massive platform, making Hamilton a household name. But she didn’t set out to become the internet’s go-to la...