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McDonald’s doubles down on value: $5 meals, Snack Wrap revival fuel franchise rebound

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1 week ago

After a year of sticker shock at the drive-thru, McDonald’s appears to be regaining favor with American consumers.By abandoning higher-priced menu experiments and returning to its "old-school" $5 meal deals — including the long-awaited return of the Snack Wrap — the fast-food giant has surged back into the Top 10 of Entrepreneur’s Franchise 500 list, sending a message that in 2026, value remains king.McDonald’s ranked No. 10 on Entrepreneur’s annual list, which evaluates costs, fees, size, growth, support, brand strength and financial stability. The 2026 report marks McDonald’s first Top 10 ap...

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1 week ago
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