News

Business

On HALO

1 hour ago

Samuel Adams founder says craft brewers face tough market, but 'AI can’t brew beer'

Samuel Adams founder Jim Koch says America’s craft brewers are facing a tough business climate, as rising costs, tighter margins and a crowded marketplace put pressure on independent brands.But Koch, who helped build Boston Beer Co. into one of the country’s best-known beer companies, says he remains "very optimistic" about the future of craft brewing because the industry still has something technology cannot replicate."Over the last four decades, we've seen trends come and go, consumer tastes change, and new challenges emerge, but what hasn't changed is people's desire for authentic, high-qua...