Members of Justin Baldoni’s team once expressed fears Blake Lively would find a way of successfully “activating the Taylor Swift fan base” to his disadvantage.
According to court documents obtained by Us Weekly on Wednesday, August 13, a member of Baldoni’s crisis team sent an email regarding “social and digital mitigation and remediation.”
In the email, specific efforts to boost search engine optimization efforts are listed, including “monitor and report forums, threads, sites, links and more that are working against Wayfarer Studios.”
Other efforts include “changing the overall narrative and...
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