In an era when athletic departments are forced to find new revenue streams to stay financially viable, a 4-square-inch jersey patch might offer a solution. Athletic departments on Aug. 1 can begin cashing in on the uniform sponsorship patches that NCAA Division I leaders approved last month. The patches have the potential to generate millions of dollars for schools, World Emblem CEO Randy Carr said. Carr estimated patches for top football and basketball brands could "realistically land in the high six figures to low seven figures annually." In Baton Rouge, Louisiana, there already is a multimi...

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